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Tracking, Data Privacy & Data Layer in evenito

Learn how evenito handles data and cookies, how to use your own tracking tools, and how the integrated Data Layer works.

 In this article:

 

Data Privacy & Cookies in evenito 

No Proprietary Cookies set by evenito

evenito itself neither tracks guest behavior on the event website nor places any cookies. During registration, only the personal data submitted by the participants (such as name and email address) is collected and processed. 

Important Privacy Note:

Since evenito processes data, you may need to list evenito as a sub-processor in your privacy policy. Please note that evenito does not provide legal advice or mandates regarding what specific content you must include in your privacy policy.


Why Are Cookies Sometimes Displayed in the Browser Console?

 If you see cookies when inspecting your website (Browser Console > App), these are third-party cookies. Trackers and advertisers often save these across browsers to monitor web activity.
How to verify whether they are external cookies:

  1. Clear your browser cookies and reload the page.
  2. Alternatively, open the website in a private / incognito window. No alleged evenito cookies should be displayed afterward.

 

Managing Google Services & Permissions

It is technically not 100% possible to block external services (such as Google Maps or YouTube) globally and completely at the platform level. However, you have the following control options:

  • Role Restrictions: You can restrict the configuration of tracking options for specific roles (e.g., Event Managers) via user permissions.
  • Resource Whitelisting: In your Space Settings under General Settings > Resources (tab "Video Domains"), you can define which video URLs (e.g., YouTube or Vimeo) are permitted. Domains not explicitly listed there cannot be used by Event Managers in the video module.

Please note:

If an external link (e.g., a Google or YouTube link) is pasted directly into a standard text or HTML block, it will not be automatically blocked by the system. 

 

The evenito Data Layer

Every website published with evenito features an integrated Data Layer. It captures participant interactions on the website and provides this data centrally for analytics and marketing tools. 


What Is the Data Layer Used For?

Marketing tools like Google Analytics or Adobe Analytics read the data captured by the Data Layer to:

  • Measure Campaign Effectiveness: Identify how much traffic is generated through which channels.
  • Map the Customer Journey: Analyze how visitors navigate the website – from their initial visit to the completed registration.

How to Integrate Your Analytics Tool

To extract this data, paste the snippet of your analytics tool (e.g., Google Analytics) into the Code Header, Code Body, or Code Footer section under Settings > Domain, SEO & Tracker. 


Note on Cookie Banners: 

Since external marketing tools typically place cookies on visitors' devices, implementing a cookie banner is often required. This code (e.g., from your consent manager) can also be embedded directly in the Domain, SEO & Tracker tab. 

 

Tracked Events (Events in the Data Layer)

The evenito Data Layer automatically captures key participant actions. The following examples show the data structure for individual events:

1. Page Load

{
"action": "load",
"url": "window.location.href",
"locale": "evenito.language"
}


2. Click on "Register" (in the Welcome Box)

{
"action": "click",
"target": "welcomebox_register",
"widget": "RSVP"
}


3. Click on "Register" (in the RSVP Form)

{
"action": "click",
"target": "mainform_submit",
"widget": "RSVP"
}


 4. Registration Successfully Completed 

{
"action": "registered",
"widget": "RSVP"
}

 

 Security Notice & Support Scope 

  • Permissions: Adding custom code snippets is restricted exclusively to users with the Administrator role.

  • Support: Setting up and configuring a Data Layer as well as integrating it with analytics tools requires advanced knowledge of web analytics and JavaScript. evenito provides the technical infrastructure (the Data Layer), but cannot provide direct support for the custom implementation and configuration of your external tracking tools.