---
title: Combine paid tickets and free registrations in one event
description: Would you like to allow both paid ticket purchases and free registrations for specific groups within a single event? Here's how to set this up.
---

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# Combine paid tickets and free registrations in one event

## Would you like to allow both paid ticket purchases and free registrations for specific groups within a single event? Here's how to set this up.

**In this article**

- [Activate private event](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#active-private-event)
- [Create a second event website](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#create-second-website)
- [Set up group token](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#set-up-group-token)
- [Set up messages](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#set-up-messages)
  
    - [For ticket buyers](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#for-ticket-buyer)
    - [For free registrations](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#for-free-registrations)
    - [Simple example of message overview](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#example-messages)

### Activate private event

Since only a specific group should receive free access to your event - while all others need to use the ticket shop - you must mark the event as"**private**" in this setup. This ensures no additional or unknown contacts can register for free.

To do this, activate the “**Activate private event**" toggle in the registration form settings under the "**Forms**" menu item, as explained [in this article](https://help.evenito.com/forms-settings-and-structure?hsLang=en).

![](https://help.evenito.com/hs-fs/hubfs/Bildschirmfoto%202025-06-02%20um%2013-55-43-png.png?width=408&height=61&name=Bildschirmfoto%202025-06-02%20um%2013-55-43-png.png)

### Create a second event website

Since you'll be managingtwo audience types (ticket buyers and free registrants), you need two separate event websites:

- One for your **ticket buyers**, where you integrate the **“Tickets” widget** into the website structure to activate your ticket shop.
- One for your **free registrations**, bypassing the ticket shop and linking directly to the registration form. Here, add the **“Registration” widget** instead.

If you haven't yet created an event website, proceed as described [in this article](https://help.evenito.com/creating-a-website-and-defining-its-structure?hsLang=en). 

You can also save your first website as a template and then create the second one based on that website template.

![](https://help.evenito.com/hs-fs/hubfs/Bildschirmfoto%202025-06-02%20um%2014-01-15-png.png?width=688&height=114&name=Bildschirmfoto%202025-06-02%20um%2014-01-15-png.png)  
If you want to display different content on each website, you can edit the second site accordingly - or build a completely new website.

**Attention!**

If you're using the placeholders \[\[event.register\]\] or \[\[event.personalSite\]\] in your messages, these will always link to the website marked as "Default.” Make sure to use the correct links and placeholders as outlined [here](https://help.evenito.com/combine-paid-tickets-and-free-registrations-in-one-event#set-up-messages).

### Set up group token

Since your event is set to “private” you **must** use a **group token** for anyone not receiving a personalized invitation via personalized token.

**Please note:**

If you invite all contacts - both ticket buyers and free participants - personally via an evenito message with individual tokens, you don’t need a group token.

To set up a group token follow the detailed description [in this article](https://help.evenito.com/create-and-use-a-group-token?hsLang=en).   
Be sure to link the token to your defined [fallback group](https://help.evenito.com/groups?hsLang=en)(e.g., “Ticket buyer”).

![](https://help.evenito.com/hs-fs/hubfs/Bildschirmfoto%202025-06-02%20um%2014-05-10-png.png?width=648&height=118&name=Bildschirmfoto%202025-06-02%20um%2014-05-10-png.png)

Your unknown participants can then open the ticket shop, fill out the registration form and are added to the fallback group.

You can either share the event website linkalong withthe group token, which participants manually enter in the token field or **embed the group token directly into the link**, as explained [in this section](https://help.evenito.com/create-and-use-a-group-token?hsLang=en#create-registration-link-with-group-token) of the group token article. 

**Please note:**

If you’re inviting **free participants** not via personalized evenito messages or the evenito Lettershop, you also need to create a group token for them.  
Follow the same steps as above, but share the link to the **second event website** (the one without the ticket shop).

### Set up messages

Since registrations are happening through **two different event websites**, you must include the **correct links** in each group’s messages.

#### For ticket buyers

All ticket buyers automatically receive the message **“Purchase Confirmation”** that you have set up, to the e-mail address they entered during their purchase.

If your ticket shop is on the “Default” website, you can use the [placeholders](https://help.evenito.com/using-placeholders-in-messages?hsLang=en) \[\[event.register\]\] or \[\[event.personalSite\]\] in these messages to link back to the registration form. 

Alternatively, you can create a personalized link with a token placeholder, as described [here](https://help.evenito.com/using-placeholders-in-messages?hsLang=en#personal-registration-link).

If you want to refer to the personal registration page again in follow-up messages, be sure to use the same correct link or placeholder.

#### For free registrations

If you're inviting free participants personally via evenito messages, or want to give them access to their registration form in a confirmation message, **do not use the same placeholder** link you used for ticket buyers.

Instead, insert the full link to your second website (without ticket shop), **including** the personal token placeholder, as explained [here](https://help.evenito.com/using-placeholders-in-messages?hsLang=en#personal-registration-link).

This way, free participants bypass the ticket shop while still having personal access to their registration form.

#### Simple example of message overview

If you're publicly sharing the ticket shop via a link (including the group token), you don’t need to send invitations to ticket buyers via evenito.

Your free participants, on the other hand, will be invited personally via evenito in this example.

In the example below the group “Standard” is your fallback group, i.e., ticket buyers (linked to the group token). The groups “Partner” and “Sponsors” represent free participants, bypassing the ticket shop and accessing the **second website**.

They receive different content in their invitations but register through the same website (with possible group-specific forms) and receive the same registration confirmation.

![](https://help.evenito.com/hs-fs/hubfs/Bildschirmfoto%202025-06-02%20um%2014-27-06-png.png?width=564&height=370&name=Bildschirmfoto%202025-06-02%20um%2014-27-06-png.png)

All messages **not requiring** different content or linking back to the registration form (e.g., “Check-In Data | QR Code” or “Thank You for Coming”) can be sent to **all groups.**

**Please note:**

If companion management is enabled for ticket buyers and/or free participants and you want companions to receive a confirmation email, create the relevant message and set its type to “Registration Confirmation Companion”, as described [here](https://help.evenito.com/set-up-edit-and-delete-messages?hsLang=en).

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