--- title: E-mails Landing in Spam – Tips description: evenito has no direct control over the spam rating of your e-mails. However, there are some best practices that can help ensure your messages are more likely to reach their intended recipients - for example, using an unsubscribe placeholder. --- [Skip to content](https://help.evenito.com/e-mails-landing-in-spam-tips#main-content) - [English](https://help.evenito.com/e-mails-landing-in-spam-tips) - [Deutsch](https://help.evenito.com/de/e-mails-landen-im-spam-tipp) English Show submenu for translations [Submit a Request](https://help.evenito.com/kb-tickets/new?hsLang=en) [Customer Portal](https://help.evenito.com/tickets?hsLang=en) [![MasterLogo\_evenito-1](https://help.evenito.com/hubfs/MasterLogo_evenito-1.svg)](https://help.evenito.com/?hsLang=en) Open main navigation Close main navigation - - [English](https://help.evenito.com/e-mails-landing-in-spam-tips) - [Deutsch](https://help.evenito.com/de/e-mails-landen-im-spam-tipp) English Show submenu for translations - [Submit a Request](https://help.evenito.com/kb-tickets/new) - [Customer Portal](https://help.evenito.com/tickets) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Database](https://help.evenito.com/?hsLang=en) 2. [Communication](https://help.evenito.com/communication?hsLang=en) 3. [Messages](https://help.evenito.com/communication?hsLang=en#messages) # E-mails Landing in Spam – Tips ## evenito has no direct control over the spam rating of your e-mails. However, there are some best practices that can help ensure your messages are more likely to reach their intended recipients - for example, using an unsubscribe placeholder. **In this article** - [Unsubscribe placeholder](https://help.evenito.com/e-mails-landing-in-spam-tips#unsubscribe-placeholder) - [General tips](https://help.evenito.com/e-mails-landing-in-spam-tips#general-tips) ### Unsubscribe Placeholder Allow your participants to **unsubscribe from future e-mail communications** sent from a specific e-mail address. ![evenito-2](https://help.evenito.com/hs-fs/hubfs/Knowledge%20Base%20Import/4.0/Nachrichten/evenito-2.png?width=462&height=157&name=evenito-2.png) To do this, insert the **placeholder \[\[contact.unsubscribe\]\]** into your message behind a clickable word or sentence (e.g., “Click here to unsubscribe from the communication”). We recommend placing this note in the **footer** of the e-mail. To implement highlight the desired word (e.g., "Click here to unsubscribe from the communication") to activate the grey editing toolbar. Click on the link icon ![E-Mails landen im Spam - Tipps](https://help.evenito.com/hs-fs/hubfs/E-Mails%20landen%20im%20Spam%20-%20Tipps.png?width=24&height=18&name=E-Mails%20landen%20im%20Spam%20-%20Tipps.png) and choose "URL" as the link type. ![evenito-4](https://help.evenito.com/hs-fs/hubfs/Knowledge%20Base%20Import/4.0/Nachrichten/evenito-4.png?width=382&height=306&name=evenito-4.png) Enter **\[\[contact.unsubscribe\]\]** as the URL. The highlighted word will already be pre-filled as the displayed text. **Please note:** Please include this placeholder in **all your messages** to allow participants to unsubscribe if they wish. This helps **prevent users from manually marking your e-mail as “Spam”** or moving it to a “Promotions” folder, which would negatively impact your domain's spam rating. When participants click the unsubscribe link, they are automatically redirected to an unsubscribe page. ![E-mails end up in spam - tips3](https://help.evenito.com/hs-fs/hubfs/E-mails%20end%20up%20in%20spam%20-%20tips3.png?width=464&height=179&name=E-mails%20end%20up%20in%20spam%20-%20tips3.png) After confirming by clicking the **“Unsubscribe”** button, they will receive the system notification: **"The user has successfully unsubscribed."** **Please note:** These intermediate pages and system notifications **can not be edited or customized**. Participants who unsubscribe are marked with this symbol ![](https://help.evenito.com/hs-fs/hubfs/Bildschirmfoto%202025-06-04%20um%2017-39-37-png.png?width=40&height=35&name=Bildschirmfoto%202025-06-04%20um%2017-39-37-png.png)in the dispatch overview. You can also [export this data](https://help.evenito.com/dispatch-statistics-and-evaluation?hsLang=en) via the **Analytics** section. **Attention!** Unsubscribing from e-mail communication applies to **all events** in which this **sender e-mail domain** is used - the one from which the message was sent. If a contact who previously unsubscribed from communication in a particular event is uploaded again in another event (e.g., via an Excel list), the system will **automatically block** emails from being sent to this participant. ### General tips Additionally, make sure that you **write out all links in full** in your e-mails, i.e., they should start with "https://", and that **all links are working.** Avoid so-called “dead links” that point to outdated websites or lead nowhere. We also recommend adding **alternative text** to any images you include (such as logos, headers, etc.) ![evenito-Jun-05-2025-09-26-37-8690-AM](https://help.evenito.com/hs-fs/hubfs/evenito-Jun-05-2025-09-26-37-8690-AM.png?width=688&height=266&name=evenito-Jun-05-2025-09-26-37-8690-AM.png) Make sure your message does **not contain empty rows.** ![E-mails end up in spam - tips5](https://help.evenito.com/hs-fs/hubfs/E-mails%20end%20up%20in%20spam%20-%20tips5.png?width=536&height=62&name=E-mails%20end%20up%20in%20spam%20-%20tips5.png) Some email clients analyze the **ratio of images to text** in your e-mail. If there is a high proportion of images, the e-mail may be flagged as spam. Therefore, ensure that the **text content outweighs** the images in your message. To test the quality of your emails, you can use this helpful tool: [https://www.mail-tester.com](https://www.mail-tester.com). You can send your test e-mail to the address shown on the homepage. After about 30 seconds, click the “Test” button. The e-mail will be analyzed and you will receive feedback on what can be improved in that specific message. It is also possible that test e-mails sent to your own company address are **blocked by your organization’s e-mail filter**, preventing them from arriving in your inbox. In this case, it’s best to test the sending using a **private e-mail address**. If that works, you can ask your IT department whether a specific filter is in place. We encourage you to run tests before sending out your final messages. However, avoid sending the **same message repeatedly to the same e-mail address**, as your e-mail client may detect this behavior and start marking future emails from your domain as spam. 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